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Accueil > EN > News > Our alumni shine all over the world | Alumni of the month - Louma Sarr, Country (...)

Our alumni shine all over the world | Alumni of the month - Louma Sarr, Country Manager at Digital Virgo

Louma Sarr joined the Group’s Grande École programme in 2006 and obtained his Master of Science in Management in 2011.

Throughout his time with the Group, Louma has distinguished himself by his hard-working qualities, his commitment to community life and his ambition to succeed. He was in charge of quality in the Student Office, he was responsible for sales in the Junior Entreprise and a member of the English club.

In 2007, he dedicated himself to voluntary work through painting and personal development for disadvantaged children.

Let’s discover his portrait.

After obtaining his Bachelor’s degree in 2009, Louma joined the NEGOSEN Group as a Trade Marketeur. He had to launch the NOVADYN organic products and set up the NEGOSAC project, which is nothing but the marketing of Kraft paper bags.

In December 2009, with a bachelor’s degree in hand, he participated in the rebranding of the Institut Leopold Sedar Senghor (formerly CCF) as a junior consultant. He was in charge of setting up a market study on the perception and the change of name of the French cultural centre into the Leopold Sedar Senghor Institute through the premises of Ziguinchor, St-Louis, Kaolack and Dakar.

In 2010, while starting his second year of master, Louma joins CRESUS AFRICA as a commercial manager in charge of seminars for a period of 6 months.

At the end of 2010, he joined Dalberg Global Development Advisors Freelance, as a Junior Consultant for the Youthmap project of the International Youth Foundation.

In September 2011, Millicom launched its Africa Trainee program in Africa, he applied for the competition and accessed through it to Tigo Senegal. After 1 year of trainee program, he obtained his diploma and reached the position of Junior Financial Business Analyst then Senior Financial analyst at Millicom (Tigo) which he held until 2015. His professional development continued within the large company. In October 2015, he decided to reorient his career towards his passion for marketing and sales, he was promoted to Planning & Marketing B2B.m at Tigo Business. In 2 years, he participated in the rise of the market share of Tigo business which has become an indispensable player in the B2B Telco in Senegal.

In 2017, still pursuing his professional ambitions, he joined the WAW Telecom team as Head of Marketing and Sales.
He was in charge of defining the company’s commercial policy, setting objectives and priority development areas, managing and supporting the commercial team, promoting the company’s image and reputation, participating in the negotiation of certain strategic accounts, analysing market developments and competitors’ offers in order to constantly adapt the company’s offers, monitoring and analysing the company’s commercial performance and reporting it to the Management, maintaining relations with strategic partners, recruiting and training the commercial team, interfacing with the other departments of the company...

In the same year, he set up Boot Camp Smart Africa, a platform to help young people and women who want to start their own business.

Since 2020, he has held the position of Country Manager at digital virgo in Guinea and is responsible for structuring and steering the company’s international development and the strategy of the subsidiary in the country.

Today Louma Sarr is consolidating 11 years of experience in telecoms in Africa, having worked on all segments (Mobile, B2B, Fibre & DSL, content, finetech).

We wish him well in his professional career. We are happy to know that he carries the values of the group.

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